“Fly Local” — Why Everyone Wins When You Fly Via Palm Springs International Airport

Photo: Destination 360

It’s darling. It’s easy. It’s stylish. It’s close. No, I’m not talking about the latest hot boutique, restaurant, or nightspot, I’m talking about our own Palm Springs International Airport. Turns out a lot of other people are too. In fact, the Greater Coachella Valley Chamber of Commerce (GCVCC), in partnership with the Greater Palm Springs Convention and Visitors Bureau, has announced the launch of “Fly PSP First,” a regional public service campaign designed to highlight the economic impact of the Palm Springs International Airport (PSP). This “Fly Local” campaign will encourage both local business and residents to utilize PSP whenever possible for air travel.

Palm Springs International Airport (PSP) is an essential economic driver for the Coachella Valley, serving a region of more than one million people. Currently, 10 airlines fly non-stop from Palm Springs to 18 destinations, connecting to more than 500 destinations around the world. Since 2009, PSP origination and destination passengers have increased by 33%. Increased year-round air access can support efforts to increase both the visitor and corporate base of the Greater Palm Springs economy.

“When Coachella Valley residents choose not to fly out of PSP, the money that could have been spent locally is lost and creates a cascading effect on our economy,” explains GCVCC CEO Joshua Bonner about the importance of the initiative. “There is less reason for new airlines to pursue Greater Palm Springs as a destination, and there are fewer reasons for airlines that already serve Palm Springs to expand their Palm Springs routes to new destinations, funneling potential future consumers to other destinations. Those lost routes also represent lost jobs, jobs that ultimately get created elsewhere.”

Photo: City of Palm Springs

The Greater Coachella Valley Chamber of Commerce believes that it’s time for all regional businesses to rally around a “Fly PSP First” pledge. If business owners and residents alike pledge to fly PSP whenever possible, it is more likely Palm Springs’ existing airlines will respond by adding new flights to existing routes and/or expanding routes to new destinations. In addition, airlines that currently don’t serve Greater Palm Springs would begin to look at PSP as a destination with the opportunity for successful growth.

Scott White, President & CEO of the Greater Palm Springs Convention and Visitors Bureau, sees a direct correlation between local support and airline activity. “It is critical that the airlines see our business community actively supporting the Palm Springs airport.  This new initiative will complement the efforts of the CVB to grow air service at PSP and diversify our local economy. We are excited about the “Fly PSP First” initiative and will actively promote it in our discussions with the airlines.”

PSP is doing its part, investing tens of millions over the next several years to enhance capacity and improve the traveler experience at what is already one of the most accessible and easy to access airports in the world. Palm Springs International Airport was recently named one of “America’s Most Stress-Free Airports” by Smarter Travel.

The Fly PSP First campaign launches Monday, May 7th. A public awareness campaign will run through the summer travel period, with on-going support for the program to continue indefinitely. For more information on the Fly PSP First campaign, or to take the pledge to support PSA, visit FlyPSPFirst.com.

About the Greater Coachella Valley Chamber of Commerce

The Chamber is a business membership organization representing the Coachella Valley. We support our members through legislative advocacy, education, networking, and other community based opportunities. The Greater Coachella Valley Chamber of Commerce is a registered 501c6 non-profit supported through member contributions.

About the Greater Palm Springs Convention & Visitors Bureau

The Greater Palm Springs Convention and Visitors Bureau (CVB) is the official tourism agency for the entire Coachella Valley, providing sales, marketing and promotional efforts targeted to potential leisure and convention group markets. The CVB serves more than 2,000 business partners throughout Riverside County’s nine-city region of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella.

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Women Who Lead Luncheon with Trina Turk at the Ritz-Carlton in Rancho Mirage

Trina Turk

Join Palm Springs Life for the Women Who Lead Luncheon at the Ritz-Carlton in Rancho Mirage. Palm Springs Life presents a celebration of six remarkable women in the Coachella Valley. These leaders and role models — both in business and in life — are bettering our community through their extraordinary accomplishments and dedication. Join us as we honor the commitment, vision, and talents that have made these women the Women Who Lead in 2018.

The event’s featured keynote speaker is Trina Turk. Ms. Turk is a California-based and California-inspired fashion and lifestyle designer, businesswoman, and philanthropist, who opened her eponymous […]

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Palm Springs Named One of Palm Springs Named One of "Best Places to Live" by Sunset Magazine

Korakia Pensione | Photo: Sarah Sherman Samuels

Best of the West

The top cities of the Western U.S. that rank as “Best of the West” include Palm Springs, California in the most recent issue of Sunset Magazine.  A city reimagining its present and future, Palm Springs new downtown is evolving to embrace a new, energetic vibe.

A perennially sunny city nestled at the foot of the majestic San Jacinto mountains, and only two hours from Los Angeles, Palm Springs is drawing more than weekenders and snowbirds. Throw in palm-lined streets, James Beard award-winning restaurants, midcentury architecture, and modern housing communities for the […]

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Modernism Week Takes to the High Seas! Get Your Passport Ready: Modernism Goes Mediterranean in 2019

First-Ever Modernism Week Cruise Will Provide Participants with Opportunities to See Stunning Mediterranean Modernist Structures 

Modernism Week’s CEO Chris Mobley

Modernism Week announced that it has partnered with Oceania Cruises to offer the first-ever ModernismWeek@Sea educational excursion on Oceania’s Marina. This 7-day cruise, hosted by Modernism Week’s CEO Chris Mobley, will visit eight culturally significant Mediterranean ports that demonstrate how modern influences in architecture and design have been artfully folded into these sometimes ancient cities. The cruise participants will explore Spain, France and Monaco through special Modernism Week-curated tours and parties. ModernismWeek@Sea is an enriching custom-curated travel experience centered […]

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Palm Springs Opera Guild's Opera in the Park Returns for 20th Anniversary!

Last year’s singers, left to right: Ricardo Garcia, Guadalupe Paz, Ben Lowe, Amina Edris, Madison Leonard, Joshua Wheeker, Jacquelynne Fontaine and Marcus Klotz

Palm Springs Opera Guild, one of the longest-standing cultural institutions in the Coachella Valley, will host the 20th Anniversary Opera in the Park on Sunday, April 8, 2018 from 1 – 4 pm at Sunrise Park in Palm Springs (located at 2000 East Ramon Road). This popular free event regularly attracts more than 5000 attendees, who will be treated to performances by eight career-ready singers accompanied by a professional orchestra.  The concert will feature eight career-ready […]

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High Fashion Comes to the Desert—Fashion Week El Paseo, March 17 - 24th!

Scenes from El Paseo

It’s that time of year, kiddos. That week when metropolitan glamour and cutting edge design descend on Greater Palm Springs. When you’ll never know who you might end up sitting next to, or what in the world they might be wearing! This year’s Fashion Week El Paseo, the largest consumer fashion show on the West Coast, will be held March 17-24, 2018 at The Gardens on El Paseo in Palm Desert. Tickets and packages may be purchased here.

This premier fashion event, presented by Franklin Loan Center, offers a platform for both renowned and emerging designers to showcase […]

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Modernism Week Runs Through Feb. 25th—Here's Our Top Picks for What to See and Do!

Modernism Week, the ultimate celebration of midcentury architecture, design, and culture, kicked off February 15th and runs through February 25th, so if you haven’t attended any of the events yet—there’s still time! Modernism Week’s signature February Event is an annual celebration of midcentury modern design, architecture, art, fashion and culture right here in Palm Springs. Enjoy more than 350 events including the Modernism Show & Sale, Signature Home Tours, films, lectures, Premier Double Decker Architectural Bus Tours, nightly parties and live music, walking and bike tours, tours of Sunnylands, fashion, classic cars, modern garden tours, a vintage travel trailer […]

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Seventh Edition of Art Palm Springs Returns: February 15th - 19th + 2018 Artists of the Year!

Ariel Varxassal, Jorge Mendez Gallery

Get ready for the seventh edition of Art Palm Springs—February 15 – 19, 2018!

Art Palm Springs is the premier art fair in the Southwest presenting post-war and contemporary art. The seventh annual edition will bring nearly 80 galleries from Asia, North and South America, and Europe, that represent more than 300 artists, and brings a world of art to the Palm Springs Convention Center. The increasingly popular fair has more than doubled the number of attending galleries since launching from just over 30 in 2013 to over 60 in 2017, drawing thousands of art buyers and […]

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The 29th Annual Palm Springs International Film Festival: That's a Wrap!

Fabulous, darlings, fabulous! If you attended the 29th Annual Palm Springs International Film Festival then you know exactly what I mean. I always enjoy the screenings and soirees, the buzz of film folks and fans adding even more sparkle to an already busy high season, but this year brought an especially fine crop of films and parties. Now, of course, one does not live on films alone…particularly in Palm Springs.

So in addition to film festival-ing, I also stayed busy hiking, dining with friends, shopping, exploring, and spending some gorgeous time relaxing around pools, Jacuzzis, hammocks, and fire pits (as one does […]

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London Comes to Palm Springs in This Year's The Stars Among Us Gala!

Happy New Year, Palm Springs! I’ve got another date for you to add to those brand new 2018 calendars—a spectacular time for a fabulous cause! Mizell Senior Center is gearing up for its annual Stars Among Us Gala on Saturday, February 24, 2018 at the Palm Springs Air Museum.

The Stars Among Us Gala has become one of the most sought-after and best-attended gala fundraising events in the Coachella Valley. Each year, the Gala replicates a significant concert experience, including the Beatles at the Hollywood Bowl, the Supremes at the Coconut Grove, and an Evening at the Apollo Theater. The 2018 Stars Among Us Gala will transform the Palm Springs Air Museum into the […]

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